5 1 1
Augmented and virtual reality are different extended reality technologies that are used to improve user experience. They are changing the way we interact with computers, play games and watch movies. Both of these technologies offer different user experience and have different applications. In this article we will discuss the difference between Augmented Reality vs Virtual Reality.
What is Augmented Reality?
Augmented Reality brings the elements of the virtual world into the real world. Therefore it enhances user experience by enhancing the way we see, listen and feel in the real world. AR bridges the gap between real and virtual world.
As a result, in AR real and virtual words co-exists. Therefore users get a completely different experience.
What is Virtual Reality?
Virtual reality utilizes computer technology to create simulation environments. It enhances user experience by convincing human brain, it is in a different environment.
Virtual reality provides an immersive experience to users by simulating various human senses such as Vision, touch hearing and motion. Using Virtual Reality technology, user can get different experiences without leaving his comfort zone.
Difference Between Augmented Reality and Virtual Reality
Both AR and VR technologies offer different user experience. Therefore they have different applications. Augmented reality will merge real and virtual environments. Whereas virtual reality takes user to completely simulated environments. Let’s try to understand this difference with an example.
Using Virtual reality Technology a user can experience walking on moon surface, deep diving in sea or flying a fighter jet or spaceship.
Whereas augmented reality technology will not take you to virtual world. It will merge virtual and real worlds. User can can get an experience of landing spaceship in their backyard or dinosaurs in kitchen.
How these technology are changing Shopping Experience
Now customers can use IKEA Place Augmented Reality app to visualize furniture in their office or home. This helps IKEA customers in furniture selection.
In future stores, user do not need to move all around the store. Instead they can have store virtual tour using virtual reality device and select products.
Augmented Reality vs Virtual Reality
|Properties||Augmented Reality||Virtual Reality|
|Technology||Superimposes Virtual information on top of Real Environment.||Isolates user from real environment and brings them to simulated environment.|
|User Interaction||Virtual Environment on top of Real Environment||Immersive Virtual Environment|
To sum up, Augmented reality and virtual reality are improving user experience in different ways. Major difference between AR and VR is in type of user experience they offer. Augmented reality superimposes virtual world into the real world. Whereas virtual reality gives immersive experience.
Got Questions? We will be happy to help.
If you think we missed Something? You can add to this article by sending message in the comment box. We will do our best to add it in this post.
5 1 1